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| Search Engine Optimization (SEO) & Online Marketing Services |
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Gizzmo Web Design's proven SEO strategy is designed to increase the overall traffic toyour website. Our process involves the following crucial steps to help ensure that your website won't be hidden in the cyber jungle: Identification of Keywords & Key Phrases: Identifying the key phrases used by target audiences is critical to any SEO campaign. We use a combination of traffic analysis and user interviews. Creation of Metadata Titles, Tags and Content: The primary mechanism for obtaining high rankings is developing relevant content. Such content must be presented to search engines using the proper page titles, tags, and opening phrases. We will provide tags and titles and suggest phrases to use in opening content. Submission to Search Engines & Directories: Once the new site has been completed, we propose submission of the site to several major directories and search engines. In some cases, this submission process will involve a fee to be paid by the client. A list of potential fee-based submissions will be given to the client for approval. Link Solicitation: One of the primary ranking factors used by search engines is an analysis of sites that are linked to the page in question. Similar to a citation analysis, this method measures certain links as authoritative and gives a relevancy score to a page based on that. Gizzmo Web Design will investigate websites that link to related sites, or because of a strong content match, should link to this type of material. We will solicit links from such sites, providing back-links where appropriate. Rank Reporting: Gizzmo Web Design will conduct an initial ranking report eight weeks after the site is completed. Additional reports can be generated at the unit pricing indicated in the table below:
This service is recommended either in conjunction with web design and development services or to enhance the visibility of your existing online marketing efforts. Prior to designing a customized strategy for your website, Gizzmo Web Design will perform an initial assessment. This assessment will look at how competitive the field is, what techniques are commonly used by the top competing sites, and what the traffic levels are for the targeted audiences. We will look at current programming choices and those being made in any redevelopment of the website. The outcome of this initial assessment will determine how much time we will propose for each area of the SEO campaign. The deployment of the SEO strategy consists of two phases. Phase I consists of market research that is designed to ensure that your website is properly optimized and submitted to appropriate search engines and directories. The second phase involves additional research and focuses on a link-building campaign to achieve higher rankings and provide more direct traffic. Gizzmo Web Design's proven SEO strategy includes the following basic services: Identification of Keywords & Key Phrases. Identifying the key phrases used by target audiences is critical to any SEO campaign. We use a combination of traffic analysis and user interviews. Creation of Metadata Titles, Tags and Content: The primary mechanism for obtaining high rankings is developing relevant content. Such content must be presented to search engines using the proper page titles, tags, and opening phrases. We will provide tags and titles and suggest phrases to use in opening content. Submission to Search Engines & Directories: Once the new site has been completed, we propose submission of the site to several major directories and search engines. In some cases, this submission process will involve a fee to be paid by the client. A list of potential fee-based submissions will be given to the client for approval. Link Solicitation: One of the primary ranking factors used by search engines is an analysis of sites that are linked to the page in question. Similar to a citation analysis, this method measures certain links as authoritative and gives a relevancy score to a page based on that. Gizzmo Web Design will investigate websites that link to related sites, or because of a strong content match, should link to this type of material. We will solicit links from such sites, providing back-links where appropriate. Rank Reporting: Gizzmo Web Design will conduct an initial ranking report eight weeks after the site is completed. Additional reports can be generated at the unit pricing indicated in the table below: A significant improvement in rankings will be obtained if the following steps are implemented in addition to the basic strategy. Link building will also increase the perceived authority status of the website, as well as provide independent traffic. Keyword Research: Additional ongoing keyword research, in order to uncover new opportunities. New Content Generation: Development of additional content targeted at potential traffic phrases. Gizzmo Web Design will suggest content themes. Link Solicitation: One of the primary ranking factors used by search engines is an analysis of sites that are linked to the page in question. Similar to a citation analysis, this method weights certain links as authoritative and gives a relevancy score to a page based on that. Gizzmo Web Design will investigate websites that link to related sites, or because of a strong content match, should link to this type of material. We will solicit links from such sites, providing back-links where appropriate.
Once initial design has been completed, Gizzmo Web Design will monitor the rankings of the website with all major search engines, as well as the identified key-phrases for traffic variations. When there is either a drop in rankings or an opportunity to raise traffic because of shifts in key-phrases used by searchers, Gizzmo Web Design will include suggested strategies along with the ongoing report. Because of the lag time in search engine response to changes, Gizzmo Web Design recommends the creation of the following reports quarterly: Rank Reporting: Gizzmo Web Design will run a report on the ranking of the website with the major search engines and directories for up to 20 key phrases that represent the targeted audiences. Traffic Analysis: Gizzmo Web Design will analyze the number of searches being conducted by users for the selected key phrases and for similar key phrases, with a view to identifying any shift in search behavior. Strategy Development: Using the results of the rank and traffic reports, Gizzmo Web Design will evaluate the progress of the current optimization strategy and suggest any changes in content, titles, and submission as necessary. |
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